Our mission is to create full-flavoured gin, crafted for those who love the ritual of cocktail making.

Our east-of-centre gins are made with locally sourced native fruits and botanicals, and special techniques that deliver all the flavour with a lighter touch.

We’re recalibrating the way we can all enjoy gin.

Our Story
We love GIN

We’ve always loved gin — the ritual of making a cocktail, the clink of ice, the way botanicals unfold in the glass. For us, it’s more than a drink; it’s a craft, a moment, and a reminder to slow down and enjoy what’s in front of you.

East Pole was born from that love. From a curiosity to see how far we could push flavour — to create gins that feel familiar yet surprising, classic yet distinctly our own.

We spent months experimenting with native fruits, herbs, and spices, chasing balance and depth in every batch. Every small decision — from the botanicals we choose to the way we distil — is made with care and a sense of adventure.

This is our way of celebrating gin: bright, balanced, and beautifully drinkable.

THE EAST POLE METHOD
Not everything we tried worked, and some things we didn’t think would work did. We experimented endlessly, asking questions and following our curiosity wherever it led:
  • What happens when we macerate unique combinations of botanicals for longer?
  • What if we add whole lemons to the gin basket?
  • What if we create a separate distillate of botanicals and use it to build extra layers of flavour?
  • What if we blend using techniques borrowed from wine or perfume to bring everything together in our own way?
We won’t give away all our secrets, but we can say this — we’ve discovered a method that captures the texture, the brightness, and the full flavour we love in gin. It’s East Pole — not North, not South — a whole new destination in that perfect place in between.

We’ve developed east-of-centre botanical profiles, featuring locally sourced native fruits and herbs to help us recalibrate the world of gin

★★★★★

“East Pole has found the
solution I didn’t really
know I was looking for!

- Katie
★★★★★

“I love the flavor of this
dry gin — it’s light and
lively, and it’s refreshing
with soda or tonic.”

- Fiona
★★★★★

“It’s delicious, and unique.
I love everything from the
packaging, to the flavors.”

- James

Where to find us

BOUVARDIA

Melbourne

FABLE

Melbourne

GALAH

Windsor

HAWKER BAR

Highett

KLAE

Richmond

SIDEBAR

Sandringham

THE WOODS

Windsor